OTHER RESOURCES
White Paper
Future Student Survey 2017: Understanding TAFE Market Segments
Attracting the right students begins with understanding their motivations and decision-making processes. What is important to Australia’s prospective TAFE students when they’re choosing a course, a TAFE provider or a place to live and study?
White Paper
Online Degrees: Connecting Opportunities
This white paper, based on International Student Survey 2017 data collected within the Asia-Pacific region, focuses on online study options for international students, and what institutions can do to better understand the international opportunities in online degrees.
White Paper
Student Recruitment: Using Marketing Automation to Engage and Convert Students
Are you using marketing automation to maximise your student recruitment? This 18-page guide examines the growing importance of marketing automation in higher education, to assist you in engaging and converting students.
Video
Regent’s University London
Nicky Chapman (Director of Marketing and External Relations) from Regent’s University London, discusses her experience of working with Hobsons to provide enquiry management and offer conversion services for student recruitment.
White Paper
International Students are Essential to UK Higher Education
Co-produced by Hobsons and BUILA (British Universities’ International Liaison Association), this report examines the way in which recent changes to government policy have impacted upon the recruitment of international students at UK universities. We surveyed 25 International Directors to understand the emerging trends and the role that government policy plays.