White Paper

Future Student Survey 2017: Understanding TAFE Market Segments

Attracting the right students begins with understanding their motivations and decision-making processes. What is important to Australia’s prospective TAFE students when they’re choosing a course, a TAFE provider or a place to live and study?

White Paper

Online Degrees: Connecting Opportunities

This white paper, based on International Student Survey 2017 data collected within the Asia-Pacific region, focuses on online study options for international students, and what institutions can do to better understand the international opportunities in online degrees.

White Paper

Student Recruitment: Using Marketing Automation to Engage and Convert Students

Are you using marketing automation to maximise your student recruitment? This 18-page guide examines the growing importance of marketing automation in higher education, to assist you in engaging and converting students.


Regent’s University London

Nicky Chapman (Director of Marketing and External Relations) from Regent’s University London, discusses her experience of working with Hobsons to provide enquiry management and offer conversion services for student recruitment.