White Paper

Using Student Personas and Profiles for International Recruitment

In this white paper, we’ll answer some common questions around personas, and help you create persona documents that accurately reflect what applicants are really looking for. We’ll also show you how other universities have used student profiles to get more from their marketing budgets, and explore how you can reduce risk and diversify your recruitment efforts by finding opportunities in new markets and regions.

White Paper

Understanding the Decision-Making Process of Domestic Students Considering UK Universities

This white paper provides insights on the information sources, criteria used to gauge teaching quality, TEF, integrated degrees, fast-track degrees, clearing and open days – in particular how prospective domestic students use each of these to make decisions on which UK university to attend.

White Paper

Future Student Survey 2017: Understanding TAFE Market Segments

Attracting the right students begins with understanding their motivations and decision-making processes. What is important to Australia’s prospective TAFE students when they’re choosing a course, a TAFE provider or a place to live and study?

White Paper

Online Degrees: Connecting Opportunities

This white paper, based on International Student Survey 2017 data collected within the Asia-Pacific region, focuses on online study options for international students, and what institutions can do to better understand the international opportunities in online degrees.

White Paper

Student Recruitment: Using Marketing Automation to Engage and Convert Students

Are you using marketing automation to maximise your student recruitment? This 18-page guide examines the growing importance of marketing automation in higher education, to assist you in engaging and converting students.


Regent’s University London

Nicky Chapman (Director of Marketing and External Relations) from Regent’s University London, discusses her experience of working with Hobsons to provide enquiry management and offer conversion services for student recruitment.