The International Student Survey (ISS) is an annual survey of pre-enrolment international higher education students who have expressed an interest in studying outside of their home country. The survey examines their preferences for choosing a country and university, factors that influence their decision-making, as well as their information gathering habits and communication preferences.
The International Student Survey is conducted on behalf of multiple universities by Hobsons. Hobsons is a global education software and services company committed to helping institutions recruit and retain students.
Hobsons works with education institutions to transform and future-proof the way they market, acquire, engage, convert and retain students through data-driven decision-making processes. For assistance with market research, digital marketing to maximise student recruitment, enquiry management, offer conversion, admissions, and student engagement and retention, please contact us or visit www.hobsons.com.
- Digital marketing, student profiling and strategy
- Enquiry management and application services
- Lead scoring and marketing communications
- Offer management and conversion to enrolment
- Market research, data analysis and industry benchmarking
Is your digital marketing generating quality leads that convert to enrolment?
Hobsons’ digital marketing and student profiling services provide data driven insights to maximise your student recruitment. By combining market research, competitor insights and recruitment channel preferences, Hobsons enables you to target the right students, with the correct message, through the relevant channels. Maximise the return on investment of your digital marketing budget by generating quality enquiries with a higher likelihood to convert to enrolment.
Are you offering prospective students the best possible service from initial contact through to application?
The expectations of prospective students are higher than ever, requiring highly personalised communications and a rapid response. Hobsons’ enquiry management services offer an optimal communication experience to help nurture your prospective students from enquiry to application. Hobsons’ Student Advisors are trained in soft-sell methodology to maximise applications and provide you with essential insights on barriers to conversion. For international enquirers Hobsons offers multi-lingual staff across a range of time zones.
Do your marketing communications achieve industry-leading open and click-through rates?
Using the latest marketing automation software and insights from managing more than 1 million emails to students each year, Hobsons creates highly targeted and timely marketing communication programmes to maximise your applications and enrolment. Using dynamic content, behavioural targeting and send-time optimisation, Hobsons can offer marketing communications superior to your competitors, nurturing your prospective students at every stage in their decision-making process.
With students receiving multiple offers, how do you maximise the likelihood of them choosing your institution?
Hobsons offers a pro-active and personalised approach to engage your offer holders, providing an exceptional level of customer service and support, to help your institution stand out from the crowd. Using soft-sell methodology helps maximise enrolment, as well as providing you with essential insights on barriers to conversion. Hobsons also provides data analysis and a variety of reports to help you understand the relative effectiveness of your recruitment channels, as well as benchmarking data to understand your performance against the market.
Do you have the necessary insights to maximise your student recruitment?
Hobsons offers specialist primary and secondary market research services for universities and industry bodies, enhancing your understanding of student and industry changes. With the expectations of students changing, and the decision-making processes of prospective students being more complex than ever, market research and sophisticated data analysis can help you stand out from the crowd and maximise your student recruitment.
Hobsons also provides stand-alone data analysis services using your own recruitment and conversion data, benchmarking you against market data to help you understand how your recruitment efforts and conversion compare.